Most of what makes a campaign work happens before anyone films anything. This is how we plan, agree and run partnerships, and the practical details both sides should know before they sign.
01The campaign
Four stages, each ending with something concrete.
We go through creators’ recent projects, their comment sections and the sponsorships they’ve done before. Follower counts come last.
You getA shortlist with a reason next to every name, the formats each creator does best and an indicative fee.
We approach the creators, talk scope and money, and get it all agreed in writing before any product ships.
You getA signed agreement covering deliverables, usage rights, exclusivity, dates and fees.
Product goes out, briefs land, drafts come back. We keep the dates, check the content against the brief and handle the back and forth.
You getA shared timeline, with every date on it tracked and chased.
Once the content is live we pull the numbers and read the comments, because that’s where buyers ask their questions.
You getA plain-English report on what went out, how it did against the brief and what we’d change next time.
02Principles
A large audience that watches for entertainment is worth less to a flooring brand than a smaller one that’s halfway through a renovation. We start with who the audience is and what they’re trying to do, then we look at size.
If a product has no real job in the project, viewers can tell. We look for briefs where it does, and we’d rather turn down a mismatch than force one through.
Both sides should know what they’re getting and when. Usage rights, exclusivity and payment terms are written down before any work starts, in language people can actually read.
Briefs, product delivery, approvals and questions all come through a single point of contact, so nothing waits on an unanswered email.
A creator who uses a product across several projects is more convincing than one who mentions it once. When a partnership works, we help it continue on terms that stay fair as it grows.
03Terms and details
The details that cause most of the problems in creator partnerships, and how we handle each one.
Every paid partnership is labelled clearly, using the platform’s own paid-partnership tools and plain words like “ad”. Advertising rules differ between countries, so we check what applies wherever the content is published, and the disclosure requirements go into the agreement.
Creators share drafts before anything goes live. The brand checks product claims and anything technical, and the creator keeps their own voice. We agree up front how many rounds of changes are included and how long each side has to respond.
Fees are agreed in writing before work starts: what’s paid, when it’s paid and how. Free product isn’t treated as payment unless the creator is happy with that. Our own fee is agreed with the brand before any work begins.
Renovations overrun. Deliveries get delayed and paint needs time to cure. Schedules include room for that, and posting dates are only locked in once the project timeline is realistic.
Usually the creator keeps ownership of their content and the brand gets a licence to use it in agreed ways, for an agreed period, in agreed places. Paid advertising, website use and exclusivity are scoped and priced separately, and all of it is written down.
I’m a brand
Got a product that belongs in someone’s next project? Send us a brief, however rough it is.
Let’s talk businessI’m a creator
Make home improvement content? Introduce yourself. There’s no fee, and you don’t need a media kit.
Introduce yourselfPrefer email? Write to hi@sharpstudio.com.au.